Gary Brecka

And they say 2025 is going to be even lower.

And I see it here too.

There are these...

like Coffee and Chill, where, you know, they're on Sunday mornings from 9 a.m.

to noon, but they sort of look like every other South Beach pool party rager.

But instead of your calling card being the car you pull up in or your Richard Melee, it's your physique.

And there's no alcohol and there's no drugs.

There's a DJ and there's coffee and there's cold plunges.

And it's just a really cool environment.

And my kids go to those all the time and we're big supporters of it because I just think that that trend, I think the pandemic did us all a big favor.

It did on that level, yeah.

Yeah, on that level.

I mean, in a lot of ways.

And you were in California, so it sort of extra sucked.

Yeah, it was a little rough.

Yeah, it sucked squared.

We survived, but it was rough.

But, you know, it's an awesome trend to see.

And I think it allows for better connection.

I mean, if you've been in the pain cave with somebody on a distance race like that, I mean, that's a real moment that you're not going to share with that.