Gary Brecka

Are there new ways of

having sports or observing sports or the new arenas?

What does it do by Sports Council vision for the future?

We have a major participant in that this year.

You know, I have to tell you, you know, having been a part of the Dubai 30-30 challenge, I didn't really know what it was.

And someone started, you know, explained it to me.

My partner, Shehram Hardalan, explained it to me.

And I started to go down the rabbit hole.

I saw it the other night, an original vision board that I think it was His Highness Sheikh Hamdan did.

And it looked like the old circles with this going here and another circle and another circle.

And from this original vision of saying,

what if we just took 30 days and everybody did 30 minutes of exercise every day for 30, 30.

So this 30, 30 challenge under this Dubai 33 initiative.

And the whole city just got active and started moving for 30 days.

In theory, that sounds amazing.

In practicality, it's something completely different.

But I've been at these activations every day and the entire city is participating.

The Kite Beach activation is 35,000 people a day coming through, kids and families.

And that's, again, what I find so fascinating about Dubai.

You have the dreamers and you have the curiosity and you have this vision at the top, but somehow it gets executed by the ministries and it permeates down into the culture.