Gary Direnfeld

What should it communicate?

Shouldn't I just buy or something like, hey, I think these chocolates are tasty.

I think you'll think they're tasty.

Who cares about the price?

Shouldn't that be the way we look at it?

Okay, well, let's talk about consumption stigma.

Is this the way we judge others and judge ourselves for what we buy really just based on price and nothing else?

I whip out my iPhone mini.

I think it's a 12 or a 13.

I have it because they don't make a miniature one anymore, but now they're onto the iPhone 25.

There have been people that made comments like, why do you have such an old phone?

How deep does this stigma run?

Like how likely is the average person to judge others based on what they buy?

Like, is it just a few things here and there, or does this run a lot deeper than you might expect?

So we kind of subtly, without even really realizing, create an in-group and an out-group.

If you consume like me, you're cool, you're accepted socially.

If you don't consume like me, you're someone else, you're an other.

Does this behavior happen a lot?

Like in little ways, we don't even realize it?

Not only is that like cruel and wrong, like judging people for not having as much money as you, there's another side to that where people sometimes spend outside their means.