Gary Direnfeld

Like, let's suppose I don't have a lot of cash.

I don't have a lot of income.

And then I decide I need to buy a hundred dollar box of chocolates so that my beloved thinks that I'm a good Valentine's date.

Like that puts a lot of pressure on people just to try to dodge that stigma, which is not great.

If you don't have a lot of cash, you're basically spending what you don't have.

On the flip side, there's a way to take like cheaper stuff and flip it from embarrassing to cool.

For example, my girlfriend, she's a very funky, weird dresser.

Miss Frizzle from Magic School Bus is her like North Star fashion person.

But she doesn't like buy like Prada and all these fancy brands.

She buys secondhand or vintage.

Is there a way to make like, you know, being more frugal and not buying into overspending kind of like, I don't know, savvy instead of sad?

I'm hearing you.

I'm agreeing with you.

And I'm still picturing myself buying Miranda cheap chocolate and saying I'm proud of who I am and her not liking that.

But that's just me.

I appreciate you coming on the show, CT.

Thanks for sharing some of your research and discussing Valentine's Day chocolate.

C.T.

Suanda is a marketing researcher at West Virginia University.

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