Gary Keegan

So I, Dominic O'Rourke, I tapped him on the arm and said, I'll have a go at that.

So I put together the first plan and investment case for Irish boxing.

We looked for 1.1 million and we got 225,000, I think, and high performance was born.

It was wonderful.

And it's stressful, difficult, but trying to find out, you know, break a new ground and trying to figure out things is an exciting place.

And I was reading business books, anything that seemed to speak to where we were at culturally or whatever.

and coming up with ideas and just experimenting with them.

And many of them worked, some of them didn't.

But I remember, you might be aware, Joe, of Steve Bunce.

He's a boxing commentator over in the UK.

He came over to see us and he wrote a big article on us and he called us the Cubans of Europe.

It was just brilliant because we were living, eating, sleeping the whole nine yards there.

We traveled all over the world.

Nowhere did we not.

So there was no fear.

We had no fear.

I'm not saying the athletes didn't have fear, but we didn't have fear.

We knew that we needed to expose them, but in a clever, structured way.

But we needed to show them what world class was.

This is what it looks like.