Gary Vaynerchuk

Let me paint a quick picture for you. Say you're a drug dealer, right? And social media, by the way, I see the closest analogy is it's like a farm, right? And you got to plot a land on the farm. And the person who owns the farm is Facebook, Instagram, TikTok, YouTube. They own the farm and you are leasing a plot. Now, what's going on is when you create content, then...

The product is your content. And they use that and they sell it. The only thing on social media, universally across all platforms, that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, you know, to work the farm for them, which is, you know, amazing that they convinced us to do this.

The product is your content. And they use that and they sell it. The only thing on social media, universally across all platforms, that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, you know, to work the farm for them, which is, you know, amazing that they convinced us to do this.

The product is your content. And they use that and they sell it. The only thing on social media, universally across all platforms, that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, you know, to work the farm for them, which is, you know, amazing that they convinced us to do this.

The product is your content. And they use that and they sell it. The only thing on social media, universally across all platforms, that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, you know, to work the farm for them, which is, you know, amazing that they convinced us to do this.

The product is your content. And they use that and they sell it. The only thing on social media, universally across all platforms, that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, you know, to work the farm for them, which is, you know, amazing that they convinced us to do this.

But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars.

But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars.

But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars.

But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars.

But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars.

And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back.

And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back.

And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back.

And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back.

And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back.

They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come, they pay their three minutes and you don't give it. Two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back.

They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come, they pay their three minutes and you don't give it. Two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back.

They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come, they pay their three minutes and you don't give it. Two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back.

They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come, they pay their three minutes and you don't give it. Two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back.