Gary Vaynerchuk

What does that mean?

That means $150 suntan lotion.

That means $65 band-aids.

That means $130 pack of bubble gum.

Because you might not be able to afford a private plane.

And you might not be able to afford a big mansion or a $200,000 card.

But...

You might be able to get to $130 pack of gum and everybody wants that feeling.

Unfortunately, they're going to use materials to close emotional gaps.

So you don't see that changing?

It's probably almost my life's work of hoping that can change, but no.

We've got deep-rooted human truths that, you know...

ebb and flow through society, through moments in time and history.

I wish they did.

So I think about a lot of trends, but live shopping, I think for this audience, this is a big one.

There are many men and women listening right now who dream to be content creators and influencers, right?

who are destined to never be, but would actually make hundreds of thousands or million dollars a year, being live shopping hosts on TikTok.

They literally take out their phone right now and they go to Claude or ChatGPT or Gemini because we live in an AI world.

And they literally say...

I just listened to Gary Vee on Aspire with Emma talk about live shopping.