Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Wed, 27 Nov 2024
In the crowded streets of social media, many entrepreneurs find themselves struggling to grab attention. But with the right strategies and tools, you can get your ideal customer to stop scrolling, engage, and stay with you until the very end. This episode is the first of the six-part YAPCreator Series brought to you by OpusClip, a tool that pinpoints high-impact moments and transforms them into engaging bite-sized clips. This series dives deep into the art and science of content creation, with insights from powerful creators who have been guests on the show. In this episode, Hala Taha reveals how top creators like GaryVee, Sean Cannell, and Alex Hormozi hook their audience instantly, keep them interested, and ultimately build trust and loyalty. You'll learn everything from creating killer thumbnails and click-worthy titles to leveraging powerful storytelling techniques that keep viewers coming back for more. In this episode, Hala will discuss: (00:00) Introduction to the YAPCreator Series (01:16) Thumbnails and Titles: Your First Line of Offense (03:12) GaryVee on the TikTokification of Social Media (10:43) Alex Hormozi on Sparking Curiosity with Numbers (11:22) Action-Based Intro Hooks (14:31) Keeping Viewers Engaged After the Intro (17:47) The Power of Storytelling for Real Impact (19:44) The Three-Step Storytelling Structure (20:53) Level Up Your Content Creation with OpusClip Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP Episode 291 with GaryVee: https://youngandprofiting.com/gary-vee-my-2024-blueprint-for-building-brand-and-sales-on-social-media-e291/ YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-from-soul-sucking-job-to-120m-in-revenue-how-alex-changed-his-mind-and-built-an-empire-by-age-32/ YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-the-value-equation-how-to-make-offers-so-good-people-feel-stupid-saying-no-e199/ YAP Episode 278 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-1-e278/ YAP Episode 279 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-2-e279/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Chapter 1: What is the YAPCreator Series about?
Young Improfiters, welcome back to the first ever episode of the Yap Creator Series. This series is a deep dive into the art and science of content creation. Everything from mastering attention to understanding the psychology that fuels audience engagement. Every piece of content you put out should be meaningful, intentional, and ultimately drive action.
Chapter 2: How can thumbnails and titles hook your audience?
This series is all about giving you the tools to make that happen. Throughout these episodes, I'll share insights from powerful creators who have been guests on the show, experts like Sean Cannell, Gary Vee, and Alex Ramosi. Today, we're kicking things off with a critical first topic, the psychology of attention and content creation.
In a world where attention spans are shorter than ever, mastering this is essential. The goal is to make people stop scrolling, engage, and stay with you until the very end. Top content creators use sneaky tactics to hook you into their videos and get you to want to keep watching them. With about only eight seconds to make an impact, it's crucial to stand out.
Chapter 3: What does GaryVee say about the TikTokification of social media?
Imagine a crowded street where everyone's shouting to be noticed. Your goal is to make viewers stop and pay attention. On platforms like YouTube, thumbnails and titles are your first chance to hook in viewers. Thumbnails act like curb appeal. The more visually striking and straightforward they are, the more likely that people are to click.
Chapter 4: How does Alex Hormozi spark curiosity with numbers?
Titles should be direct, keyword-focused, and hint at the value that you'll deliver. Bold titles that spark curiosity or make clear promises set the stage for viewers to stay engaged. Sean Cannell, who built his YouTube channel from scratch, stresses the importance of thumbnails and titles as a strong first line of offense.
Chapter 5: What are effective action-based intro hooks?
He recommends clean, simple thumbnails with bold colors, minimal text, and a clear focal point. A cluttered thumbnail or a vague title is not going to spark curiosity. It's just going to confuse people. Less is more. The goal is to create a pause effect that stops viewers from scrolling and makes them want to watch.
Chapter 6: What storytelling techniques create real impact?
If you've been creating content for a while, you've probably heard a lot about titles and thumbnails, but Sean adds another key element, topic. Here's what he has to say about that.
YouTube is recommending brand new channels, but here is the painful part for you listening to this. If you get a chance on this free platform to get in front of a complete stranger, Are you going to miss that opportunity or are you going to get it? Good news is it doesn't just come once in a lifetime.
But what I've noticed is that sometimes when those channels get recommended, I'm like, that title doesn't really grip me. That thumbnail is not that great. And those are going to be the two metrics. What is included in that topic, right time, right place. So it's the topic itself. And then a good title that makes it even more interesting. Like that's an irresistible video. And so that's,
Chapter 7: How can the curiosity gap keep viewers engaged?
You want to get the click and those are what you're optimizing for.
Chapter 8: What role do numbers play in attracting attention?
Sean says the biggest factor to grab people's attention is having a topic at the right place and the right time. Gary V calls this the TikTokification of social media. When we spoke earlier this year about his new book, Day Trading Attention, Gary broke it down for me.
I'm one of the biggest LinkedIn marketing experts. I teach like a two-day class. It's the most popular class and I can hack the algorithm and that's why people hire me. So one of the things that's happening this year is that they're prioritizing interest relevancy over engagement probability. It used to be that you would post something motivational, something inspirational.
If people shared it, you'd go viral. Now it's all about posting a specific topic, educating people, and then LinkedIn will match users based on the things they like, the interest graph. Exactly. So I actually wanted you to, can you go super deep on the interest graph? Because I feel like this is the major trend happening with all social media sites.
And that's what I, from your book, I was like, oh, he's right on the money. This is, yeah.
I told my brother that I thought Tumblr was going to be bigger than Facebook and Twitter. I went Twitter, Facebook, Tumblr in my investing. Those are the first three companies I invested in, in my life. Out of a liquor store in New Jersey. It's like funny. It's like, I'm like, you can see I'm laughing at myself. It's so improbable. Like it's absurd. Comma.
I thought Tumblr was gonna be the biggest because of this conversation. It just took 15 years for it to happen. Again, everybody, social media for the first decade plus was very simple. It was like email marketing. You would get as many people to follow you as possible and then you would post and a percentage of those people would see it. That was the game.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.
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