Gary Vaynerchuk

If I say Lorraine... First and foremost, congratulations.

Thank you.

everything starts subpar, right?

Like when you start working out or when you start singing or drawing, like, you know, like for everybody who's watching right now, every business, every personal brand,

every B2B, every B2C, to not take advantage of the attention media landscape that's in place right now, it's really uncomprehendable to me.

There's never been a time in the history of humanity or business where the cost of distribution is zero for the distribution.

There's costs in the content, and then when you do it, but the upside is so extraordinary against the investment

And when you frame it up properly, multi-channel, multi-format, the business outcomes can be extraordinary.

And I'm happy to see you guys get one.

Yeah, I mean, you know, it ebbs and flows.

And to your point, like, I mean, I can't even comprehend the economic impact live social shopping is going to do over the next 10 years for humans and consumer businesses.

Yeah, it's all the same stuff, brother.

It's always been around forever.

And it's always the beginning, right?

Like, it's just kind of the way consumer behavior and human behavior works.

Yeah, it does surprise me how many more people have not replicated the very basic strategic framework that you guys executed in this genre.

Well, I mean, there's a lot there.

I mean, we just got done talking about how hard it is to stand out online.

Right.

Like, like the cost of entry is zero, but you know, this is a competition, like, you know, everyone's trying.