Gary Vaynerchuk

It bleeds out a little bit.

Then the Manhattanites feel like they're not cool anymore.

So they do it to keep up with the Brooklynites.

And then we have that version everywhere in California, Texas and Florida and everywhere in the world.

And so it just, it's normal consumer behavior, but I,

It is clearly a counterpoint to extreme in-feed, in-digital consumption.

And I think that's great.

It speaks to the thing I most believe in, which is humans correct themselves at a level that we are unbelievably underestimating.

The sheer adaptability of the human race is extraordinary.

Yes.

You know, it's really interesting.

I want to tie a couple things together.

This distribution channel that you and I are on right now, right?

The fact that there are people watching.

In a way that 40 years ago, somebody would have had to say, you guys are good faces and you look good and you're charismatic and you might get a shot on this distribution.

This decentralization of distribution along with

with this analog and not disrupted by AI thing is why six or seven years ago, I started investing very heavily in alternative sports.

So I made a big bet on pickleball that I think is gonna work out quite well.

You know, unrivaled the three on three basketball league, AJ and I, my brother, early investors in that, the wiffle ball league,

The Sailing League, Slam Ball.