THE ED MYLETT SHOW
Gary Vaynerchuk on AI, Self-Awareness, and Why Almost Everyone Is Pretending
23 Jun 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What insights does Gary Vaynerchuk share about self-awareness?
This is the Ed Marlin Show. Welcome back to the show, everybody. So I want to introduce a newcomer to the program. Probably haven't heard of this guy before. He's a rising star. I like to pick people when they're at the bottom before they get to the top. So that's why I grabbed this guy today. I say that tongue-in-cheek because you don't have to introduce him. Everybody on the planet knows him.
He's one of the great entrepreneurs, one of the great voices, I think, visionary voices for the future. on earth and he's had a big impact on my life. He doesn't know it because we've only met each other from a distance a bunch of times. We speak all around the world together and never see each other backstage like literally 50 different times. But let me tell you my favorite thing about him.
I was thinking about it. There's this list. I'd like to think I'm on it of people who have created the most free content to change other people's lives at no cost. And the top of that list of all time is this man. He has helped more people, in my opinion, through this type of medium change their lives and never asked a dime or a dollar from them to do it.
Millions and millions and millions of people he's helped out of the kindness of his heart and the brilliance of his big brain. So we're gonna talk with Gary Vee today. Gary Vaynerchuk, welcome to the show again, brother. Good to have you.
That's incredibly humbling. Thank you for saying that. Before I get any credit for it, it's all because of incredible mothering, the American dream in many circumstances, and a lot of good deposits by my father as well to not keep him out of it. So thank you for that. And I'm excited to chop it up with you.
We're recording this right after the Knicks beat the Cavs, and so you're catching me at a perfect, when I saw my schedule today, because I'm very like, don't know what I'm doing the next day, but I looked this morning, I'm like, oh, this is perfect, because my energy is 11 out of 10.
Okay.
Well, this will probably be out when it's over, but so we'll see if you're still a visionary. Who do you want? Do you want OKC or do you want the Spurs?
I want the Spurs. I think we match up better. Though I think some of the pedals are coming off the bloom for the OKC play. I think the foul baiting that Shea is doing is starting to get scrutinized. And the Knicks are playing well. But honestly, you know, this was a season where it was like, let's just please get to the finals. So there's...
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Chapter 2: How does Gary Vee view the impact of AI on business?
And especially I have a 13-year-old son to be sharing this journey with him. So great. It's like I'll remember it forever. So I'm grateful.
Yeah, you're known for wanting to buy the Jets, and I'm known for wanting to buy the Red Sox. And somewhere over the next 10 or 15 years, if both those things happen, that would just be epic. By the way, this is inside baseball stuff here, inside sports, but I should tell you this. Greg Ginsky. Oh, yes. I've known Greg since the second grade.
You know what? Actually, that has been brought up in some of our meetings. For everybody who's listening, Greg is my partner in VaynerSports. He runs VaynerSports Baseball and is a really great partner and a great baseball agent and friend. He's a great surfer. Both of you guys look way too good for your age. There was something in the water of that elementary school.
Yeah. You only hear that once you get like really old, but I love Greg and Greg, shout out to you, buddy. I finally got you on the podcast and we'll have you on as a guest as well. So, all right. So listen, I want to, we got to be serious today about a few things because the world's changing so quickly. Just interviewed Peter Diamantis a couple hours ago. Yes. We were talking about this.
I think you're one of the most visionary people. You saw a lot of things before anybody did. I was thinking even like, I remember I was already doing really well on social media. Like, hey, there's this thing called TikTok. Everyone, I'm like, no one's doing that. It's for kids. I didn't listen to you. I ended up way behind. So I'm going to listen to you this time. What do you see now?
Just your overall worldview. Obviously, AI is here and moving even faster. Is this bigger than the internet? Is it going to change things more? What do you see?
It's more internet and electricity and the automobile. Like, it's big, big, right? It's not derivative. You know, I would say the last thing that was like this, in my opinion, was the iPhone. The mobile device that was a true computer changed everything, right?
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Chapter 3: What content strategy does Gary recommend for creators?
All the companies we think about, all this, many of the things. If you really look at the crux of where some of my foresight came from, it was betting the farm on the iPhone, that the iPhone was going to win the world. And then as you can imagine, then when the app store came out, it's like any app on there had a chance of being monstrous. And that kind of led to a lot of my points of view.
It is, to your point, it is much more like internet than social media is. is a version of the internet. A part of the internet matters quite a bit because it democratized, you know, communication and distribution. But I... Yeah, it's very big, brother. It's very big. I'll go 301 before I go 101. 301, people like yourself...
and many others listening that are highly functional, successful and continuing to build, if they don't have a computer harness like an OpenClaw already set up, they're already behind the 1%. So that would be the first thing I would put out there. If you don't know what OpenClaw is, go Google it, go understand it.
This concept of agentic agents running in real time at all times, that's going to be the TikTok for you. If you and Max and the rest of the team don't have that set up, that's a really good summer exercise to figure out how to get your open claw. What does it do? Does it help you make content? Does it help you manage your contacts? Does it do shopping for your analysis?
Yeah.
That's the 301. The 101 is no one listening to the Ed show should not already be actively using AI every day, whether that's Claude, whether that's Higgs field, whether that's, you know, runway, whether that's nano banana, whether that's Gemini open AI, chat GPT, um, perplexity, like everybody who's listening should be dabbling. And what I mean by that is running your world. You don't need it.
Like, you know, doing anything too crazy. You need it. You need to be tasting. It's kind of like everybody who didn't use the internet in 96, 7, 8, 9, 2000, that were real players. They lost market share and opportunity.
The difference is with AI, and you already said it, it's moving faster than the internet did because it's building on top of the internet, on top of social, on top of the blockchain. When the internet came along, it had to establish all of its foundations of websites and browsers and all this. And so we have a compounded, you know how those charts go, right? It's compounding. And so
Yeah, I mean, listen, content creation, strategy, thinking, creative output, management, admin life, all this stuff, there's a lot of things already being slightly disrupted and we haven't even hit the crescendo moment. So yes, do I think every person that's listening to this should spend 10 to 20 hours researching how they can use AI using AI? Let me give you an example.
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Chapter 4: What does Gary mean by 'macro patience, micro speed'?
I listen to Gary on Millette's show. He said I have to use this. I really don't know. What are the five apps an architect should use, five AI apps an architect should use to be better at his or her job? Using AI to get better at AI is the most meta crazy thing ever. I made a career of educating the masses on things. Now, a lot of people can just search that.
My strategic brain is not going to outpace the wisdom of AI. And so I'll have to adjust. Everyone will have to adjust. But as an opener, please do not put your head in the sand. Do not use AI.
a political, ideological point of view on this technology to really make the excuse that you don't want to put in the work because you're tired and finished or you're lazy and unmotivated or you're indifferent or you're scared. This is an inevitable outcome. Technology laughs at humans' opinions of it. And I just hope that everybody gets to working because AI is not going to kill you.
A human using AI is going to kill you.
Oh, my gosh. That's so good. So you and I are interesting. You talk a lot, especially with young people, like, hey, be patient.
Yes.
Right? You got time. Then the other side of the coin is when you hear what you just said, people are like, I got to hurry up here. Like, I got to get in front of this. I got to catch up.
Macro patience, micro speed.
Yeah.
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Chapter 5: How does Gary predict the future of business in a digital world?
Listen, I was a 19-year-old guy. I know what a 19-year-old guy is thinking about of the opposite sex, of needing validation. I get it. But I like talking about patience because you remember, you're talking to a guy who's 34 years old, still working in a liquor store, building a business for his daddy. It's crazy. Start over at 34.
And I've been easily able because I was capable to create everything for myself because why I'm frustrated when a 27 year old is willing to borrow money on a credit card and buy a cryptocurrency hoping to hit the lottery. And I feel like a lot of people that... are running around the world today are really much closer to gambling than they are to investing.
They're much more into financial over leveraging than they are to operating and building. And so that's why I talk about it, but that is not to be confused with, I just want you to off from 20 to 30. I want you to be high risk for the 30 because that's when you can really actually be high risk. You don't have the family. You don't have the responsibilities often that you have later in your life.
But yeah, I think people want to take certain things I say out of context because it's leveraging for them. They want to take the counter. And that's what's tough about this fast-paced world. You know this. This is why I like doing these kind of shows is you get to go deeper. A lot of times I'm going to clip. I don't know if you know this, Eddie. You'll find this fascinating.
Let me show you something right now. Visually, I know people at home can't see it, but let me show you something. Take a look at this. I write the copy to every one of my Instagram posts.
Whoa. Whoa. Okay. You wrote that.
This is a WhatsApp with me and my team sharing different content. There's a lot of content shared and then you'll see when I am writing the copy.
Yep. You're voice writing it, you're saying, too.
I actually wrote, for some weird reason, I haven't, once in a blue moon I've gotten to voice here, but I'm still doing a lot of writing. I don't even know why. Okay. But it just motivated me to get back to my best form. But the reason I write every Instagram copy is I need to hedge the lack of context a one-minute video has.
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Chapter 6: What personal stories does Gary share about his upbringing?
Because also observing you, like you're not a calm dude. You're not a laid back dude. You're, you're wired tight. You're intense. You're fast. You're New York.
Super ambitious. Everything's very fast. I have an interrupting problem because I comprehend quickly if I hear it. Bad reading comprehension. God-given verbal and audio and visual comprehension. And so, yes. And that's why I think it's so important that I stand on that patience platform because I got to nuance it here.
And I know, knowing our audiences, there's a 27-year-old that needed to hear what I just said.
Mm-hmm.
Because I really do talk about it being when you lack the patience in the macro, you go into compromising your moral compass and you go into gambling behavior, not business building and investing behavior. And that's what I'm trying to mitigate, especially where I think we're in an era where civility and good has is really on its back foot.
the political atmosphere has created, the rewriting of history, the false narratives have really confused the youth of what it really stands to be a sustainably successful person, first emotionally, then financially. And I do feel a sense of responsibility that the clarity is very real to me. And I know that I have the platform
and I know that I'm a rare breed of like, you know this, I'm a little funny for, as a personal brand, in the plethora of male popular brands. I have some off-speed pitches that are not like down the... And I believe in them, and they're authentic to me. And whether they're right or wrong is completely irrelevant. They're true to me, and I think I'll just share them.
Yeah, no, you are, and you're right about that. The other thing, too, you said something a minute ago. We're kind of sharing a brain. We're in a good flow. One of the things I think that's underestimated in the digital world and internet world is, like, everything's quick. Everything happens in a buck. Everyone's driving a Lambo. Everybody's in the Caribbean on vacation.
Everyone's got... And when I look at you, because I've done this now... I want to talk to you about endurance and fatigue for you. So I'm talking about you personally, right? Like, okay. So you've been doing this twice as long as me and probably three times the amount of content. Okay. And I know the pace I've gone the last, say eight or nine years, the amount of content I've created. Yeah.
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Chapter 7: What does Gary say about the importance of authenticity in business?
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Chapter 8: How does Gary define success beyond financial gain?
This matters anymore? Never. Because I'm very aware that content is the top of the sphere of opportunity. Post-COVID... because I got into routine of not film, you know, don't forget pre COVID. I did a five-year run where I filmed every minute of my life. So I was vlogging.
That's right.
At a level that was so high and post COVID. What, what, one of the craziest things about me, Ed, that I don't even think, you know, like people that are actually thoughtful and pay attention, I don't think people understand how much of an actual day-to-day businessman I am and not a content creator. So I'll give you some, I know your audience is a level up, so this is going to really hit.
I am six or seven now active businesses that are generating between eight and nine figures of top-line revenue where I am either the active CEO, active co-founder, or active chairman of the board, right hand to the CEO. VaynerX, VaynerMedia, Ed is a $400 million a year revenue business. Awesome. And I am like the actual CEO.
Like, if you look at my calendar, like, that is taking up most of my time. VFriends, my Pokemon Marvel thing, which started in NFTs and now is trading cards, comic books, coins. That is a hefty eight-figure business in selling physical collectibles. I am the active, true day-to-day CEO, kind of like Elon was with SpaceX, right? I'm really in those two. VaynerSports. Jeez.
You know, back to Greg's business, I will tell you, AJ will tell you, my brother, those guys run that business, but I'm a meaningful, I mean, I'm like recruiting sophomores in high school.
Yeah, yeah. Jeez.
The restaurant group, VCR group, Fly Fish Club, Capon's, hefty eight figures. VaynerWatt, my TV production company, will be there next year. The wine business, I still run through my best friend. What happened during COVID was... Wow. I went Gary Vaynerchuk operator and then Gary Vee content creator. I made a switch. 2014 to 19... I was doing a lot of this stuff.
Most of them were much smaller, including VaynerMedia. VFriends didn't exist yet. The wine business I was still running, VaynerSports was small and growing. The restaurant group didn't start yet. The TV production group didn't start yet. My sports portfolio with the pickleball team and all that didn't start yet.
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