Gavin Baker

speaker

2,717 appearances 14 recordings 4 series first heard Dec 2024 last heard 26 Jun

Gavin Baker’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jun 2026 with 6.

Appearances

newest first · ▶ plays the moment

TBPN · Anthropic Drama, Meta Now Tokenminning, Fox's $22B Roku Deal | Diet TBPN · 16 Jun 2026 podcast

So if you're playing League of Legends, you're going to put just the right amount of gold into this particular item or this particular stat point in an RPG, and you're going to try and find the optimal build based on your resources.

You have confined resources and somehow,

It feels like tech and all these companies went through some sort of hallucinatory period where they lost sight of that they should always have been min-maxing because that is the goal of business at all times, in all things.

You would never say like, oh yeah, we're ad-maxing this quarter.

We're gonna buy as many ads as possible.

Oh no, it didn't work.

We spent way too much on ads.

They were not effective.

We need to admin, spend as little as possible on marketing.

It's like, no, you always wanna be spending, you always wanna be getting the most return on ad spend, the highest leverage output.

The crazy thing is that the lesson from that will be... This guy's like, I'm not getting fired.

I mean, so the lesson that will be learned from that is don't spend $90,000 a day.

But the Super Bowl is, for a marketer, the Super Bowl is spend $5 million in one day.

And it works sometimes.

And sometimes Super Bowl ads deliver $20 million a day.

No, we made sure that ours was ROI positive, and we only bought the ad in a small market, and we did it before the game so that it was where our audience was.

And so for a very low cost, we were able to get a very high value.

So I believe we got a very high return on investment.

We mid-maxed the Super Bowl.

Now, there were some companies that sort of just Super Bowl maxed, and they just spent a ton of money.

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