Gavin Wheeldon

and then it moved to you know we've got wi-fi they don't so drink our coffee to well if you haven't got wi-fi i'm not drinking the coffee and you had the telecoms companies that moved in to provide that here's a sticker in the window that says you have wi-fi

but there's no other benefit from it.

And then what we've done is taken it on its next evolution, which is your Wi-Fi, it's your brand, it's your data.

And by the way, we can derive a huge amount of analytics just by putting Wi-Fi in a venue and that's yours, you own that space.

So we're competing, I guess, with the traditional, the Wi-Fi hotspot 1.0 to get people to understand there's a lot more that you can do with it.

And what's your revenue model?

How do you make money?

So we charge on a – it's a SaaS-based business, so it's all in the cloud.

We charge annual based on the number of Wi-Fi access points that you have.

So that might be one per venue.

If it was a single venue, it's about $13 a month.

So it's not a huge amount of money.

And if that – when you scale up and you've – we do huge chains and like –

stadiums and airports and those you know so that obviously a price per access point comes down quite a lot if you you're talking about thousands of them so like would laguardia airport be one access point so okay there's multiple how many access points are in laguardia

So I would imagine in there, we don't do that one, but I would imagine probably about 200.

Oh, wow.

That's venues, and that ranges from a coffee shop, so like your Outback Steakhouse is all run purple, through to, you know, Indiana Pacers or the whole of Navy Pier, you know, places that are much bigger in scale.

In fact, we cover entire cities, and we've probably got about 40 cities now live.

We would consider that one.

Not quite, but because we obviously discount people.