Gavin Wheeldon

These were engines that were built specifically for a company or a specific project.

So they were highly accurate.

And then we would have humans go in and tidy up any of the mistakes that the engine had made, which meant it was a lot, lot quicker and obviously a lot cheaper.

Why did you sell it?

I'd done nine years, I guess, you know.

How old were you when you sold it?

I was, how old was I?

36.

Yeah, 36.

And you had bootstrapped it?

Absolutely.

Back bedroom, run up a load of credit card debt, hooked up the house and the mortgage and all those good things.

There was no, or there still is no particular single owner.

You've got Boingo, who are very big in airports.

They focus pretty much exclusively in that area.

You've got Fon, who do a lot of the domestic hotspots.

How do you spell that?

It's F-O-N.

And I guess that typically our competitors are traditional utility Wi-Fi players like AT&T Wi-Fi.

So if you think about Wi-Fi's evolution, it wasn't that long ago you went into Starbucks, you bought the coffee, and you paid for your Wi-Fi.