Gavin Wheeldon

Typically where we see the churn is at the lower end.

So from the early days where you're typically selling to your mom and pop shops, that's where we see churn because either they've shut down or they're probably not using the products as much as they would do.

And the economics, we have customer success, but the economics of doing customer success with a $12 a month customer just doesn't stack up.

So, you know, that, you know, is where we will typically see the churn.

So if we take out, which we do, the sub $1,000 in revenue, we're up to about 10 years or 20.

And we also, a lot of these enterprise customers are signing up for three and five years.

Correct.

Yeah.

Where we spend money is events because that's where we've seen the success.

We try it.

We track the leads through Salesforce.

If it converts, we'll do it again.

If it doesn't, we won't.

In terms of marketing spend?

Yeah, so CAC, obviously, you want to be sub-12, which, you know.

Are you?

It depends.

When we go through a higher period of hiring new salespeople, and you've got, obviously, the ramp, which brings or distorts CAC for a while.

So when we're going through those growth spurts, you know, we typically go up and down with those in hiring.

HQ is in Manchester in the UK.