Gemma Spake

we're all starting to look the same, not just like physically in terms of our faces and our bodies, but fashion because it's becoming more and more trend based and competitive brands know that the only way to make a profit is to follow what is trending and what people like in the moment.

Um, they're not going to create something different or new because that's going to be less likely to sell.

It's not the current style and who's not wearing the current style.

So all our options are becoming increasingly similar.

Um,

um and increasingly siloed into categories so there's like the cool girl brand the athletic brand and they don't really have as much crossover which is why we feel like we have less and less choice it also explains why i know i've personally noticed trends are always just one degree a one degree shift from the last trend like they're never that revolutionary take like

animal print a couple years ago it was cow and then the slight change was that it's cheetah and like now it's deer or like it went from like matching gym sets to like clean girl pilates sets to like y2k yoga mom set nothing is ever a full sweep it's always just this tiny change

No brand, no fashion house is ever going to move too far because they don't want to fall off the balance of something that is fresh and new without being too different and therefore difficult to market.

Like, this is a question I genuinely want you to ask yourself.

When was the last time you saw something new?

It's not because people aren't inventive.

It's definitely not because people are boring.

It's because we are social learners and fashion is one of the fastest moving platforms.

social signals that we have to conform to.

You know, in social psychology, conformity is what happens when we adjust our behavior to what the group expects.

That is what's happening with our fashion choices.

Sometimes that's because we genuinely believe the group is right.

This is known as informational influence, so

You know, if everybody's doing it, they probably know what's good.

And sometimes it's just because we don't actually like the trend.