Gemma Spake

And you can make your own fashion archetype.

This is how you're going to do it.

You're going to begin with some descriptors.

What do you need your clothes to do for you day to day?

What do your clothes need to make you feel like and look like?

Comfortable?

Flexible?

Do they need to make you look effortless?

Smart?

You know, if you're an artist.

What does that mean?

Maybe if you're a social worker, it has to be understated, grounded.

If you work in carpentry, choose three words that are essentials for your clothes and those are your basis.

So mine are like comfortable, smart, and I would say unassuming.

That's just what the preference for what I need my clothes to do for me.

Then add your aspirational words.

So think of five people whose style you like really admire.

Stevie Nicks, Jennifer Lawrence, A$AP Rocky, Emma Chamberlain, I don't know, Adam Sandler, whatever.

Five people whose clothes you really admire, get on Pinterest, get on any platform, make a PowerPoint presentation, put a bunch of their outfits that you love on that PowerPoint slide.

What are the core words or themes that define all of those pieces or all of those outfits?