Gemma Spake

Basically get down to that capsule wardrobe.

And speaking of favorites, also notice the things you keep rebuying in a slightly different font.

or in a slightly different version I realized this the other day when I was looking back at pictures of me from 2022 for this like I don't know something I was doing on Instagram and I was looking at this photo and I realized I was wearing the exact same outfit in those pictures as the one I was wearing just like as I was looking on my phone and none of those items were the same items

like I had replaced my wardrobe from 2022 to 2026 and I was still wearing the same thing just not with the same clothes and I genuinely I wish I could you could see this side by side it was like boot cut baggy white jeans cropped kind of like cream gray cashmere type v-neck sweater literally the same shoes and I was like why did I throw those pieces away only to replace them

like three years later.

I think it was because at some stage, like I tried to reinvent my style and I tried to like do this whole like overhaul of what I wore.

And it was this weird thing where it's like this is my equilibrium that I keep coming back to.

Like as much as I try and be this kind of person or whatever, like there are some core things that I'm always going to have in my closet.

I know for me that is like a chunky blue sweater, a striped blue collared shirt.

I literally used to wear them to high school when I was 15.

I looked like a little –

businesswoman, and like a pair of blue jeans.

And if you go through your pictures, you will notice the things you always end up buying and wearing, even as the trends change.

And that is your personal style.

That is the base of your wardrobe.

So if you're going to invest in anything, invest in having good quality versions of those historical style pieces that you can structure the rest of your wardrobe around.

I would also say create your own style archetype.

archetypes are everywhere in society, everywhere in psychology, from Jung to Greek mythology to the seven feminine archetypes, you know, the maiden, the mother, the mystic, the huntress, blah, blah, blah, blah, blah.

It is such a great mental shortcut for figuring out

what you want to wear and why you want to wear it.