Gemma Spake

I've just been told.

But it might be like a certain color or like a mood or your favorite film or an album cover or a music video or like even nature.

The one I always think of is like the Mamma Mia movie.

How many people dress the way they do because of the Mamma Mia movie or ABBA?

Look at tons of different things.

Look at all these different influences and allow that to inspire you because I think fast fashion can make our pool of inspiration so narrow.

You've got to try your best to broaden this in whatever way you can by looking elsewhere so that, I don't know if this is an ambition, maybe you're happy to look like everybody else and honestly, power to you, but if that's not your ambition, this is the way to

prevent that from happening seek inspiration from beyond what is the easiest thing to sell you and what is the easiest thing to sell you because everybody likes it because it is trending also vinted depop op shops charity shops do that as much as possible this has nothing to do with psychology i just think the most stylish people i know know how to hunt for their clothes and they know how to find yeah really basic things but versions that very few people have

Like the white t-shirt.

My friend found like this crazy white t-shirt from like the 70s the other day on Vinted for like five pounds.

Like that's incredible.

Nobody else has that white t-shirt.

Like it's about taking, yeah, those fundamental things.

And just making it more fun and enjoyable.

Because I think that's what fashion should really be about.

Our final golden rule for personal style is about impulse shopping.

And I have to sneak this one in here.

Because it is so important.

I used to have a huge problem with impulse shopping.

I think a real reason why our personal style gets diluted and gets...