Gemma Spake

mashed up and like ripped apart is because we just like because of emotional regulation in a way like this is something that I found I would just shop when I felt sad or lonely and I wasn't being intentional with the pieces I was buying so I would just have all this like crap and none of it went together and I felt I'd feel like guilty one week and then I'd feel the emotions come back and I'd overspend the next week then I'd feel guilty

Wait 72 hours, 48, 72 hours before you buy anything you want to buy.

Unless it is something that you literally could not live without.

Like if you genuinely are on holiday and you've run out of underwear, you can obviously break the 48 hour rule.

But

nobody needs like another pair of like your fourth pair of blue jeans like instantly as soon as you're seeing them and even if you do even if for example you like need a skirt or you need like a suit jacket for like an upcoming event if that is the case make it your mission then to find the best version of that at the price point you can not just the first one you see and

I think when it comes to personal style and the psychology behind personal style, yes, it is about understanding your personality.

And yes, it is about understanding how style and identity contribute to each other and go hand in hand.

I also think then there's this second element where you understand it and then you put it into practice.

And if this is a priority for you, and if you want to have that brand, if you want to have

that real identifiable steve jobs-esque kind of look like people know that those are the clothes you wear you've got to be intentional you've got to be focused on what it is that you actually like and in many ways you have to actually buy less all of those tips that i kept coming back to for that weren't just buying that as tips from like uh stylists and um

I don't even know the word.

So obviously I'm not as clued in as they would be, but like fashion editors and fashion journalists, that's the word.

Um, they're all about consuming less actually.

And I think that's this, this real thing.

The thing that's making us have less personal style is this just like periodic blasting of the trend of the season and this like periodic, um,

this periodic, like, I don't know, I don't want to say archetype, but yeah, like archetype, like this year, this month we're fairy core and next month we're cottage core and then we're like grunge core and all these things.

And all of that is just asking you to buy more and to keep these big fast fashion businesses in business.

And it's not doing great things for your personal style.

It's