Gene Simmons

and chose a fantastic artist. It was music. And somehow we didn't plan it. We want to be unique and all that's true, but we didn't quite understand the cultural significance of the idea that you may not be able to be in Kiss, but you can feel like it,

and chose a fantastic artist. It was music. And somehow we didn't plan it. We want to be unique and all that's true, but we didn't quite understand the cultural significance of the idea that you may not be able to be in Kiss, but you can feel like it,

How many more tennis rackets did we sell because people bought those and put on Kiss makeup and pretended when they were 13 that they were in a band? Because just as soon as you, and I'll show you photos of, Lenny Kravitz, when he was 13, like all down on these people going, what did I do? He was kicked out of school for at 13 coming to school dressed like that. That's interesting.

How many more tennis rackets did we sell because people bought those and put on Kiss makeup and pretended when they were 13 that they were in a band? Because just as soon as you, and I'll show you photos of, Lenny Kravitz, when he was 13, like all down on these people going, what did I do? He was kicked out of school for at 13 coming to school dressed like that. That's interesting.

But you wouldn't be kicked out of school for coming to school dressed like George Harrison. Right, right. Yeah. But that's not cool. No, it is cool, but it doesn't. There's nothing negative I can say about the Beatles, but market research. Market research is a strange thing. It makes assessments based on the way things actually are. So Mount Rushmore, you've heard of it.

But you wouldn't be kicked out of school for coming to school dressed like George Harrison. Right, right. Yeah. But that's not cool. No, it is cool, but it doesn't. There's nothing negative I can say about the Beatles, but market research. Market research is a strange thing. It makes assessments based on the way things actually are. So Mount Rushmore, you've heard of it.

Could you tell me who the four faces are? I've been there. Yeah, you've been there and you still don't know. Washington, yeah. It bears noting that market research says The four Kiss faces are more well-known on the entire planet than Mount Rushmore. That's great.

Could you tell me who the four faces are? I've been there. Yeah, you've been there and you still don't know. Washington, yeah. It bears noting that market research says The four Kiss faces are more well-known on the entire planet than Mount Rushmore. That's great.

You can go to Africa, and as soon as they see one of the four faces, they say, it's Kiss.

You can go to Africa, and as soon as they see one of the four faces, they say, it's Kiss.

If you show them one of Mount Rushmore's faces, they wouldn't know what it was. Yeah, yeah. That's astonishing, isn't it?

If you show them one of Mount Rushmore's faces, they wouldn't know what it was. Yeah, yeah. That's astonishing, isn't it?

I was a regular, normal guy with regular appetites and nothing out of the ordinary, and never veered towards self-destructive behavior, never.

I was a regular, normal guy with regular appetites and nothing out of the ordinary, and never veered towards self-destructive behavior, never.

the band elevated itself to another level because sometimes of course an idea will come from left field and they go why don't you yeah you know you're right we should be doing that so no matter who you are

the band elevated itself to another level because sometimes of course an idea will come from left field and they go why don't you yeah you know you're right we should be doing that so no matter who you are

Especially in light of the fact that times change, tastes change, and different generations come into it. Cool is a moving target. So I give ourselves kudos... to be able to be flexible and move around and do that stuff as hair metal bands came in, thrash came in, new romance came, like all through all the different things. So we started co-branding.

Especially in light of the fact that times change, tastes change, and different generations come into it. Cool is a moving target. So I give ourselves kudos... to be able to be flexible and move around and do that stuff as hair metal bands came in, thrash came in, new romance came, like all through all the different things. So we started co-branding.

Like Hello Kitty is one of the largest brands on the planet for young girls, for little girls. So Kiss Hello Kitty had about 1,500 co-licenses, everything from training bras to tissue paper to potato chips, you name it. And then we co-branded with Family Guy and Archie. We had Kiss Archie Comics and Astro Boy from Japan.

Like Hello Kitty is one of the largest brands on the planet for young girls, for little girls. So Kiss Hello Kitty had about 1,500 co-licenses, everything from training bras to tissue paper to potato chips, you name it. And then we co-branded with Family Guy and Archie. We had Kiss Archie Comics and Astro Boy from Japan.