Geo

And he gave them a contract that's very tradable.

Well, not only that, but also a contract that they can put some players around him.

And I think one of the things Sidney Crosby did so well is that he took a very modest contract for what he could have demanded because ultimately in the end he wanted to win and he knew he needed players around him.

It was kind of like Tom Brady when he was playing back in New England in the days, but now everybody's getting as much money as they can.

What's the most important thing to you?

Is it the money or do you want to win?

If you want to win, then you have to leave something on the table to build a team around you, and nobody's done that better than Sidney Crosby.

Exciting stuff happening with Game 7 and your partnership with the Rangers.

Tell us about both of those things.

Well, Game 7 was an interesting concept.

And we all know what Game 7 means and the journey to get to a Game 7 and life lessons that you learn along the way and failure and success.

And we had the opportunity, my partner and I, Isaac Chera, locked up all the IP and trademarks around the world.

And it's

Went on set out to try to build a brand with two greatest words in sports and tell the stories about how people are successful in those most pressurized moments.

And, you know, the Super Bowl is a game seven.

Yeah, it is.

And when you're faced with adversity...

Um, and hopefully the teachings for us through this brand awareness is, you know, given everybody the question, what is your game seven moment in life?

And if you, and if we can answer that, because ultimately you don't have to be an athlete to have a game seven moment that's going to change the trajectory of your life in one way or another.

And I think that's what game seven is really about.