Geoffrey Cain

What your customer cares about is do they have a working machine and they like push a button and it turns on and it's simple and easy to use.

And this is where you fail.

This is like the opposite of the iPhone.

This is like the computer that didn't work and people would turn it on and complain like crazy because he made all these wild promises.

And meanwhile, the machine like breaks down all the time.

So and they pay more than $10,000 for it, which is a lot in 1988.

So, you know, this is this is the Steve that we never see.

It did.

Pixar is one of Steve's greatest successes.

That's one that we forget about.

Steve was not that wealthy before Pixar, and he was actually about two to three years away from running out of money.

That's what his closest friends told me during this time.

Pixar was the success that put Steve Jobs on the map after all these failures.

And part of the reason for the success is, ironically, that Steve stepped away.

that Steve Jobs was not there in the creative meetings and he was not directing every color and shade and pixel and not trying to write Toy Story or trying to change the storyline or whatever it was.

So what happened is that Steve acquired Pixar from George Lucas.

It was a part of Lucasfilm in the 1980s.

And the two co-founders of Pixar who were going to work with Steve, John Lasseter and Ed Catmull, they set a rule with them.

They said, Steve, as a condition of you taking over this company, you cannot come into our creative meetings.

You are going to stay on the business side.