George Bonaci

I think the way that you find alpha is either by doing things that no one else knows about. I think another aspect is probably doing things that everyone is convinced will not work. I think a good leader needs to know how to do everyone on their team's job, but poorly. And I think the poorly part is important. eschew more junior.

I think the way that you find alpha is either by doing things that no one else knows about. I think another aspect is probably doing things that everyone is convinced will not work. I think a good leader needs to know how to do everyone on their team's job, but poorly. And I think the poorly part is important. eschew more junior.

I think the way that you find alpha is either by doing things that no one else knows about. I think another aspect is probably doing things that everyone is convinced will not work. I think a good leader needs to know how to do everyone on their team's job, but poorly. And I think the poorly part is important. eschew more junior.

I think hiring for potential, especially early on in the business, is far, far more important.

I think hiring for potential, especially early on in the business, is far, far more important.

I think hiring for potential, especially early on in the business, is far, far more important.

The goal of growth is to figure out how to grow the business. And usually early on, that's very top of funnel focused. How do you figure out how to get more leads? How do you figure out a channel that works and is repeatable and has predictable outputs given some inputs? And the honest answer is no one really knows. Every business is different.

The goal of growth is to figure out how to grow the business. And usually early on, that's very top of funnel focused. How do you figure out how to get more leads? How do you figure out a channel that works and is repeatable and has predictable outputs given some inputs? And the honest answer is no one really knows. Every business is different.

The goal of growth is to figure out how to grow the business. And usually early on, that's very top of funnel focused. How do you figure out how to get more leads? How do you figure out a channel that works and is repeatable and has predictable outputs given some inputs? And the honest answer is no one really knows. Every business is different.

So even if you understand from past experience something that's worked... Usually just taking that one playbook or that one tactic and copy and pasting it to a new company generally doesn't work. And I think that's the tendency of a lot of marketers.

So even if you understand from past experience something that's worked... Usually just taking that one playbook or that one tactic and copy and pasting it to a new company generally doesn't work. And I think that's the tendency of a lot of marketers.

So even if you understand from past experience something that's worked... Usually just taking that one playbook or that one tactic and copy and pasting it to a new company generally doesn't work. And I think that's the tendency of a lot of marketers.

So when I say that growth is mostly just science, I mean that you kind of have to come in with a blank slate, form a hypothesis, and then run a bunch of experiments. And you'll be surprised about what works. You'll be surprised at what doesn't work. But ultimately, if you run enough of those experiments, you'll find something.

So when I say that growth is mostly just science, I mean that you kind of have to come in with a blank slate, form a hypothesis, and then run a bunch of experiments. And you'll be surprised about what works. You'll be surprised at what doesn't work. But ultimately, if you run enough of those experiments, you'll find something.

So when I say that growth is mostly just science, I mean that you kind of have to come in with a blank slate, form a hypothesis, and then run a bunch of experiments. And you'll be surprised about what works. You'll be surprised at what doesn't work. But ultimately, if you run enough of those experiments, you'll find something.

That's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here? Is that because of the profile of person that they are that they don't think in that way? It's probably partly the profile, but it's also partly just like how you think.

That's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here? Is that because of the profile of person that they are that they don't think in that way? It's probably partly the profile, but it's also partly just like how you think.

That's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here? Is that because of the profile of person that they are that they don't think in that way? It's probably partly the profile, but it's also partly just like how you think.

Like I think the type of person that would go and become a chemist like me or an engineer is probably very different than someone that's like, hey, I want to become a writer or a

Like I think the type of person that would go and become a chemist like me or an engineer is probably very different than someone that's like, hey, I want to become a writer or a