George Bonaci

Exactly. And that's why I think it changes depending on size. Like when you're a series A company, like most events, depending upon your go-to-market motion, most events are not going to be high ROI.

Exactly. And that's why I think it changes depending on size. Like when you're a series A company, like most events, depending upon your go-to-market motion, most events are not going to be high ROI.

It's a good question. I think like direct mailing gifting was one that we could have actually even attempted even earlier when we were at Samsara. I think that there's probably unfair advantages to be gained in like display advertising. Like display advertising is so inexpensive right now, but it's not measured well. And most people think of it in terms of like direct response.

It's a good question. I think like direct mailing gifting was one that we could have actually even attempted even earlier when we were at Samsara. I think that there's probably unfair advantages to be gained in like display advertising. Like display advertising is so inexpensive right now, but it's not measured well. And most people think of it in terms of like direct response.

It's a good question. I think like direct mailing gifting was one that we could have actually even attempted even earlier when we were at Samsara. I think that there's probably unfair advantages to be gained in like display advertising. Like display advertising is so inexpensive right now, but it's not measured well. And most people think of it in terms of like direct response.

Like if someone, no one clicks these ads. So like the response and the ROI is not very good. But the reality is like figuring out how to serve the right number of impressions with the right message into an account or into a contact actually does have a halo effect. So there's definitely an advantage there. But solving and solving for that advantage is probably dependent on how you measure it.

Like if someone, no one clicks these ads. So like the response and the ROI is not very good. But the reality is like figuring out how to serve the right number of impressions with the right message into an account or into a contact actually does have a halo effect. So there's definitely an advantage there. But solving and solving for that advantage is probably dependent on how you measure it.

Like if someone, no one clicks these ads. So like the response and the ROI is not very good. But the reality is like figuring out how to serve the right number of impressions with the right message into an account or into a contact actually does have a halo effect. So there's definitely an advantage there. But solving and solving for that advantage is probably dependent on how you measure it.

So I would say display advertising is an opportunity. What have you changed your mind on in the last 12 months? It's a good question. I would say it's very much brand advertising. This is something or brand investment in general.

So I would say display advertising is an opportunity. What have you changed your mind on in the last 12 months? It's a good question. I would say it's very much brand advertising. This is something or brand investment in general.

So I would say display advertising is an opportunity. What have you changed your mind on in the last 12 months? It's a good question. I would say it's very much brand advertising. This is something or brand investment in general.

think this is something that gong did really really well uh they were willing to invest in things that elevated the brand even if it was completely unmeasurable even if it was something that like we would never be able to measure but you saw that in the fact that like you saw that in the inbound numbers and how big of like a channel like inbound was for gong because they invested in their brand so much and

think this is something that gong did really really well uh they were willing to invest in things that elevated the brand even if it was completely unmeasurable even if it was something that like we would never be able to measure but you saw that in the fact that like you saw that in the inbound numbers and how big of like a channel like inbound was for gong because they invested in their brand so much and

think this is something that gong did really really well uh they were willing to invest in things that elevated the brand even if it was completely unmeasurable even if it was something that like we would never be able to measure but you saw that in the fact that like you saw that in the inbound numbers and how big of like a channel like inbound was for gong because they invested in their brand so much and

And I think that it doesn't make sense when you're a very early startup and you don't have that type of resource. But once you reach a certain size or scale, if you're not investing in brand as part of your long-term horizon or long-term bucket of bets, then you're going to screw yourself over in the future.

And I think that it doesn't make sense when you're a very early startup and you don't have that type of resource. But once you reach a certain size or scale, if you're not investing in brand as part of your long-term horizon or long-term bucket of bets, then you're going to screw yourself over in the future.

And I think that it doesn't make sense when you're a very early startup and you don't have that type of resource. But once you reach a certain size or scale, if you're not investing in brand as part of your long-term horizon or long-term bucket of bets, then you're going to screw yourself over in the future.

But which company were you like, that was smart? It's usually the non-traditional stuff. So like cold calling, I think a lot of people thought cold calling is dead. And like cold calling is like a tremendous channel for a lot of companies because it is hard to do. Door to door, I think is something that's really interesting. And I've been thinking about this for a while now.

But which company were you like, that was smart? It's usually the non-traditional stuff. So like cold calling, I think a lot of people thought cold calling is dead. And like cold calling is like a tremendous channel for a lot of companies because it is hard to do. Door to door, I think is something that's really interesting. And I've been thinking about this for a while now.

But which company were you like, that was smart? It's usually the non-traditional stuff. So like cold calling, I think a lot of people thought cold calling is dead. And like cold calling is like a tremendous channel for a lot of companies because it is hard to do. Door to door, I think is something that's really interesting. And I've been thinking about this for a while now.