George Bonaci

It is probably honestly something on the influencer side of things. I don't think most people think of it as a growth channel, but influencers absolutely is, at least on the B2B side. Can you do influencer at scale? That's the hard thing. That is the fun problem to solve. I think you can. I think you treat it almost as a outbound funnel.

It's like, go make a list of the 10,000 micro influencers or folks that could become micro influencers and go do some skilled outbound to them, figure out a process that works. Like you can solve almost any problem in that way. But short answer is yes. What's the most polluted channel today or overrated? Paid search. I think everyone goes to paid search because they have to.

It's like, go make a list of the 10,000 micro influencers or folks that could become micro influencers and go do some skilled outbound to them, figure out a process that works. Like you can solve almost any problem in that way. But short answer is yes. What's the most polluted channel today or overrated? Paid search. I think everyone goes to paid search because they have to.

It's like, go make a list of the 10,000 micro influencers or folks that could become micro influencers and go do some skilled outbound to them, figure out a process that works. Like you can solve almost any problem in that way. But short answer is yes. What's the most polluted channel today or overrated? Paid search. I think everyone goes to paid search because they have to.

But I think like in the very, very early days, you have nothing that works. Sure. It's like table stakes, but it saturates quickly. You're paying a tax to Google. I think paid search is like relatively uninspiring of a growth channel that will scale long term.

But I think like in the very, very early days, you have nothing that works. Sure. It's like table stakes, but it saturates quickly. You're paying a tax to Google. I think paid search is like relatively uninspiring of a growth channel that will scale long term.

But I think like in the very, very early days, you have nothing that works. Sure. It's like table stakes, but it saturates quickly. You're paying a tax to Google. I think paid search is like relatively uninspiring of a growth channel that will scale long term.

Oh, man. I think like very, very early on, it was event sponsor. Like at very small companies, it's event sponsorships. Like go exhibit at Dreamforce or something like that. Like it feels like something you have to do because everyone else doesn't. It's like just a waste of money. You're in a sea of other companies and no one's paying attention to you.

Oh, man. I think like very, very early on, it was event sponsor. Like at very small companies, it's event sponsorships. Like go exhibit at Dreamforce or something like that. Like it feels like something you have to do because everyone else doesn't. It's like just a waste of money. You're in a sea of other companies and no one's paying attention to you.

Oh, man. I think like very, very early on, it was event sponsor. Like at very small companies, it's event sponsorships. Like go exhibit at Dreamforce or something like that. Like it feels like something you have to do because everyone else doesn't. It's like just a waste of money. You're in a sea of other companies and no one's paying attention to you.

Like that money would be better spent figuring out some guerrilla tactic to stand out. Or honestly, probably be better spent on paid outs. We do a lot on events. I think we're at a very different scale though. And we do things a little bit differently. It's not just like go exhibit at an event. It's also like get a speaker slot, do some out of home advertising around it.

Like that money would be better spent figuring out some guerrilla tactic to stand out. Or honestly, probably be better spent on paid outs. We do a lot on events. I think we're at a very different scale though. And we do things a little bit differently. It's not just like go exhibit at an event. It's also like get a speaker slot, do some out of home advertising around it.

Like that money would be better spent figuring out some guerrilla tactic to stand out. Or honestly, probably be better spent on paid outs. We do a lot on events. I think we're at a very different scale though. And we do things a little bit differently. It's not just like go exhibit at an event. It's also like get a speaker slot, do some out of home advertising around it.

Make sure we do like outbound emails immediately after. It's more than just like, let's get a booth in a corner of the conference hall because it was all we could afford. And let's hope people come to us.

Make sure we do like outbound emails immediately after. It's more than just like, let's get a booth in a corner of the conference hall because it was all we could afford. And let's hope people come to us.

Make sure we do like outbound emails immediately after. It's more than just like, let's get a booth in a corner of the conference hall because it was all we could afford. And let's hope people come to us.

Exactly.

Exactly.

Exactly.

Exactly. And that's why I think it changes depending on size. Like when you're a series A company, like most events, depending upon your go-to-market motion, most events are not going to be high ROI.