George Bonaci

Absolutely not. No. I'm a marketer at the end of the day and I'm a growth person. That is antithetical to everything we stand for. There are some products, sure, where like, yes, it is so amazing and the word of mouth was so strong that they did build it and people did come. I think that is so out of the ordinary and leaves your fate so much to chance that that's not a good approach.

Absolutely not. No. I'm a marketer at the end of the day and I'm a growth person. That is antithetical to everything we stand for. There are some products, sure, where like, yes, it is so amazing and the word of mouth was so strong that they did build it and people did come. I think that is so out of the ordinary and leaves your fate so much to chance that that's not a good approach.

Absolutely not. No. I'm a marketer at the end of the day and I'm a growth person. That is antithetical to everything we stand for. There are some products, sure, where like, yes, it is so amazing and the word of mouth was so strong that they did build it and people did come. I think that is so out of the ordinary and leaves your fate so much to chance that that's not a good approach.

Hiring for experience because they don't know any better. Like, we don't know how to do this. We'll hire someone that does. And it should be we should hire someone who doesn't? It should be like, we should actually assess for, hey, how do we determine what good looks like? And how do we test them for it? And like, could someone figure this out?

Hiring for experience because they don't know any better. Like, we don't know how to do this. We'll hire someone that does. And it should be we should hire someone who doesn't? It should be like, we should actually assess for, hey, how do we determine what good looks like? And how do we test them for it? And like, could someone figure this out?

Hiring for experience because they don't know any better. Like, we don't know how to do this. We'll hire someone that does. And it should be we should hire someone who doesn't? It should be like, we should actually assess for, hey, how do we determine what good looks like? And how do we test them for it? And like, could someone figure this out?

Could someone on the team figure this out rather than hiring experts?

Could someone on the team figure this out rather than hiring experts?

Could someone on the team figure this out rather than hiring experts?

They got to figure it out. Like, I think that's where the learning comes in. Like go talk to other, go determine, let's, I'm going to make this up. Like you're trying to figure out how to do cold calling. Maybe this will work for us. Maybe it won't. Go identify 10 companies that do cold calling really well.

They got to figure it out. Like, I think that's where the learning comes in. Like go talk to other, go determine, let's, I'm going to make this up. Like you're trying to figure out how to do cold calling. Maybe this will work for us. Maybe it won't. Go identify 10 companies that do cold calling really well.

They got to figure it out. Like, I think that's where the learning comes in. Like go talk to other, go determine, let's, I'm going to make this up. Like you're trying to figure out how to do cold calling. Maybe this will work for us. Maybe it won't. Go identify 10 companies that do cold calling really well.

Go talk to the people that built that infrastructure and built that system, et cetera, et cetera.

Go talk to the people that built that infrastructure and built that system, et cetera, et cetera.

Go talk to the people that built that infrastructure and built that system, et cetera, et cetera.

I think that's why I'm such a fan.

I think that's why I'm such a fan.

I think that's why I'm such a fan.

It is probably honestly something on the influencer side of things. I don't think most people think of it as a growth channel, but influencers absolutely is, at least on the B2B side. Can you do influencer at scale? That's the hard thing. That is the fun problem to solve. I think you can. I think you treat it almost as a outbound funnel.

It is probably honestly something on the influencer side of things. I don't think most people think of it as a growth channel, but influencers absolutely is, at least on the B2B side. Can you do influencer at scale? That's the hard thing. That is the fun problem to solve. I think you can. I think you treat it almost as a outbound funnel.