George Bonaci

I remember a few years ago, I was such a strong advocate that everyone on the growth team needs to be technical. They need to learn SQL. They need to learn Python. They need to learn how to work with a growth engineering team very, very closely. I think AI has upended that. You don't need to be nearly as technical as you used to. AI can help you write the code.

I remember a few years ago, I was such a strong advocate that everyone on the growth team needs to be technical. They need to learn SQL. They need to learn Python. They need to learn how to work with a growth engineering team very, very closely. I think AI has upended that. You don't need to be nearly as technical as you used to. AI can help you write the code.

It can tell you other ways of doing things. Even just in that element of who I used to have a bias for hiring, it's totally changed.

It can tell you other ways of doing things. Even just in that element of who I used to have a bias for hiring, it's totally changed.

It can tell you other ways of doing things. Even just in that element of who I used to have a bias for hiring, it's totally changed.

It's a good co-pilot, for lack of a better term, for both of those roles. I think that on the creative side, it can help you think about new ideas and help you brainstorm. On the performance side, it can help you analyze the data and maybe be more efficient or move more quickly. You've got to choose which one helps more. Here's my bias. I am not super creative at the end of the day.

It's a good co-pilot, for lack of a better term, for both of those roles. I think that on the creative side, it can help you think about new ideas and help you brainstorm. On the performance side, it can help you analyze the data and maybe be more efficient or move more quickly. You've got to choose which one helps more. Here's my bias. I am not super creative at the end of the day.

It's a good co-pilot, for lack of a better term, for both of those roles. I think that on the creative side, it can help you think about new ideas and help you brainstorm. On the performance side, it can help you analyze the data and maybe be more efficient or move more quickly. You've got to choose which one helps more. Here's my bias. I am not super creative at the end of the day.

I'm not a creative minded person. So I think it helps me a lot more.

I'm not a creative minded person. So I think it helps me a lot more.

I'm not a creative minded person. So I think it helps me a lot more.

Or maybe it helps uncreative people more is maybe what I'd say. The number of times that I've had chat GPT just be like, how do I make this better? How do I add a joke in here? What are some other like visuals I can do? What's a good analogy for XYZ? I wouldn't have been able to do that on my own. I would have had to go to someone on product marketing or content and be like, hey, I need some help.

Or maybe it helps uncreative people more is maybe what I'd say. The number of times that I've had chat GPT just be like, how do I make this better? How do I add a joke in here? What are some other like visuals I can do? What's a good analogy for XYZ? I wouldn't have been able to do that on my own. I would have had to go to someone on product marketing or content and be like, hey, I need some help.

Or maybe it helps uncreative people more is maybe what I'd say. The number of times that I've had chat GPT just be like, how do I make this better? How do I add a joke in here? What are some other like visuals I can do? What's a good analogy for XYZ? I wouldn't have been able to do that on my own. I would have had to go to someone on product marketing or content and be like, hey, I need some help.

Yeah. I think it's like most things, you just have to have a better product and you have to have some plan for distribution. I think that having a better product probably solves like 80, 90% of the battle. But you also need to think about how you're going to distribute that product and like what your unfair advantages in distribution.

Yeah. I think it's like most things, you just have to have a better product and you have to have some plan for distribution. I think that having a better product probably solves like 80, 90% of the battle. But you also need to think about how you're going to distribute that product and like what your unfair advantages in distribution.

Yeah. I think it's like most things, you just have to have a better product and you have to have some plan for distribution. I think that having a better product probably solves like 80, 90% of the battle. But you also need to think about how you're going to distribute that product and like what your unfair advantages in distribution.

And hopefully that's where the growth team comes in and where they can provide value. But I do think it's mostly on the product.

And hopefully that's where the growth team comes in and where they can provide value. But I do think it's mostly on the product.

And hopefully that's where the growth team comes in and where they can provide value. But I do think it's mostly on the product.