George Butler

And because of that, do you think actually they might use LLMs as a loss leader going forward?

uh and they've got numbers that shows that people are willing to pay that so actually yeah we think we can make more margin that and everyone that everyone's bar kind of goes higher and higher do you think we'll get to a stage you know you used a netflix comparison do you think we'll get to a stage where you will have people subscribing and paying their 20 pound a month for

Claude, for ChatGPT and for Copilot, because much like how you're going to watch a great comedy on Netflix, a funny reality show on Amazon Prime, and a drama on Disney+, you will use Claude to write, you will use ChatGPT for your data, and Copilot will help you with your emails.

You know, it would be quite a game-changing thing to be brought into the industry.

Would you pay £100, by the way, a month if you had to use it for your LLM?

I understand that logic, but as an individual, as an individual person, not paid for by a business or an organisation, it feels like paying over £1,000 a year to use LLMs at the moment is a lot of money.

But these products aren't trying to, I mean, they are all very high-end niche products, you know.

ChatGPT is trying to reach the world.

It's trying to be the new Google.

And you can't charge, I'm not sure you can charge that much.

I actually don't think you can charge anything if you want to get that.

I think if you want to reach, if you want to do what they want to do, you need a really good free model.

And, you know, I think it'll be interesting to see how it plays out.

But I could just see it being a loss leader that they're willing to, you know, lose a lot of money in order to kind of keep the world using their products.

Final question on this.

You always say predictions are a mugs game.

What would your prediction be?

This time next year, will there still be a free version of ChatGPT?

Tokens, by the way, is that like the amount of things you can ask an LLM?

Yeah, yeah, yeah.