George Butler

I think the misconception of what she's doing is that she's sort of trying to make...

really really cheap podcasts and put human people human people trying to put humans out of a job i just i just don't i just don't think it is that um i think she's trying to experiment at scale to find out how all the bit underneath works without doing these kind of big show things

I remember going on a train when I was head of mobile in an agency and smartphones had just become a thing.

Everyone was trying to work out, do I need to build an app?

I remember going to see this big client who probably has lots of things in your house and cupboard at home.

And it was a big meeting and I was there and I was sort of saying, look, we're on this cusp of people using the internet differently because they're not just on laptops and PCs.

They've got it in their pocket now.

You know, people are going to buy sofas.

They're going to buy cars.

They're even going to hail taxis.

Like Uber wasn't really a thing.

I literally got laughed out of the room.

And as I went, people were patting me on the back going, yeah, well done.

Thanks for coming.

And it was just, it was like this laughable thing.

Of course, you know, 18 months later it changes.

I...

When I talk to Janine Wright, and I accept that I am very optimistic about that kind of thing, I do just see us looking back going, oh, she was a real pioneer.

You know, everyone's doing this thing now that she managed to create.

I get that people are very emotionally attached to this.