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George Gallegos

๐Ÿ‘ค Speaker
171 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

It was a small company.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

Call it a fixer-upper at the time.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

And it was just time to scale.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

And it was a great opportunity as a first time CEO.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

They probably had 50 customers when I joined.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We have over 1,000 paying customers, but 50,000 users on our platform.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

Yes, there is a freemium plan.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We have trials as well, but we have about 50,000 customers in the Salesforce ecosystem.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

And the goal there was lead generation, get our brand name out, let people get to know us, give them 10% of the value for free, move big amounts of data in and out of Salesforce into flat files, databases, for example, and then entice them with our premium features for a fee, for an annual fee.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

And we drive business every quarter because of that freemium model.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We're still shy of 50 million, but yeah, that's where we're on track.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

Uh, that's probably less.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

Yeah.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

That's correct.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

So we do a lot of marketing.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

Next week's a big event, Dreamforce.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We'll go to Dreamforce.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We host a booth.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We host executive suites.

SaaS Interviews with CEOs, Startups, Founders
929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service

We'll probably come out of Dreamforce having spoken with 20,000, 30,000 different people.