George Gallegos

I mean, it's a massive event.

That's an example of a trade show that we go to.

And we do many trade shows in different ecosystems, Microsoft, SAP, etc.,

The other thing we do is we host webinars.

So we will host probably 60 webinars in a year to invite our database of 200,000 people to come and hear different topics on how we help with their digital transformations, connectivity, API management, etc.

So it's a lot of outbound marketing.

And the majority of our sales folks are taking inbound calls.

We don't do a lot of outbound selling activity other than our sales development reps will do some of that.

But most of it is driven by both marketing and partnerships.

Uh, well, we do do quite a bit of digital.

In fact, we've been ramping up digital marketing in the last year or so.

So, um, when you say not a lot of paid, we actually do spend a lot of money, obviously.

Uh, boy, I don't know.

We got a couple million dollar marketing budget to do different events and marketing.

We don't do lavish parties.

I have to say dream for us.

It is.

So we have good churn compared to our peers in the SaaS world.

On an annual basis, about 10% churn.

Both.