George Hahn

Fair, but be practical.

Infrastructure plus the distributional scale of Instagram's 3 billion monthly active users is the peanut butter and chocolate for a political movement.

Sharing screenshots of your canceled subscriptions inspires others to resist and unsubscribe.

Equally powerful, the community in the Scott Galloway subreddit is sharing tips for canceling, including how to get a refund on the unused portion of your annual Amazon Prime subscription.

Infrastructure begets infrastructure.

Finally, in a nod to the King's Soul study...

I have been a total media whore.

Comes easy.

The last couple of days hitting CNN, NPR, BBC, MSNOW, etc.

I recently wrote that we should be deeply concerned about a world where connections are forged without friction, as we're seeing resilience muscles atrophy, especially among young people.

In my conversation with Timothy Snyder, he shared a related concern about the lack of friction in the way we conceptualize politics.

He said, People talk about the Insurrection Act or martial law, whether they're for them or against them, like we're in a video game and you just level up.

It's not like that.

In reality, politics is a messy, unpredictable struggle that favors the most resilient.

Deploying the language of video games, unlocks, cheat codes, speed running, etc., lulls us into believing that political change, whether in the direction of dictatorship or democracy, is a frictionless experience, achievable by pressing the right combination of buttons.

This isn't a game.

Resist and Unsubscribe is a one-month campaign to demonstrate political power both to consumers and those we seek to influence.

Smashing the Unsubscribe button won't defeat the final boss, but making that small sacrifice builds some resilience.

It also lays down a marker for battles to come.

As Timothy Snyder explained, we're making it clear that there will be severe consequences if the regime attempts to steal the midterms.