George
👤 SpeakerAppearances Over Time
Podcast Appearances
Excuse us for not stopping, but we need to get home.
Which is kind of at the heart of our social media strategy.
It's not about pretending the Borchester show is anything other than what it is.
It's about getting Gen Z, who wouldn't normally consider going to an agricultural show, to see why it slaps.
So, for the equestrian events, we thought about creating hype reels.
Maybe go somewhere like the stables and edit together snippets of young riders getting excited about all the different events.
And we could do similar things for the children's art classes and the craft competitions.
And, of course, we can also use whatever content we make to signpost important information, like the closing dates for the livestock classes.
Well... Things like the hype reels, they're all about getting people excited.