Georgia Wells

Coming up.

Coming up.

The famous rotisserie chicken there is for some people.

The famous rotisserie chicken there is for some people.

Well, for her, it's the wine section.

Well, for her, it's the wine section.

Thank you for having me.

Thank you for having me.

So there is trouble in the wine industry broadly, and consumers are the ones benefiting from all this.

So there is trouble in the wine industry broadly, and consumers are the ones benefiting from all this.

Baby boomers are not drinking the way they used to.

Baby boomers are not drinking the way they used to.

In wine industry terms, they're sunsetting, so they're aging out, they're drinking less.

In wine industry terms, they're sunsetting, so they're aging out, they're drinking less.

And the number of wine cases sold in the U.S.

And the number of wine cases sold in the U.S.

has declined more than 20 percent since 2020.

has declined more than 20 percent since 2020.

So you've got an under demand for wine and an oversupply problem.

So you've got an under demand for wine and an oversupply problem.