Georgia Wells

Yeah, so while this is good news for consumers, this is really tricky for the winemakers.

Yeah, so while this is good news for consumers, this is really tricky for the winemakers.

If you buy wine at Costco, you can either buy a wine that comes in its original bottle or you can buy a wine that's relabeled as this Kirkland Signature brand.

If you buy wine at Costco, you can either buy a wine that comes in its original bottle or you can buy a wine that's relabeled as this Kirkland Signature brand.

And for years, many, many winemakers would rebuff Costco.

And for years, many, many winemakers would rebuff Costco.

They didn't want to sell through a bulk wholesaler both because of like lowbrow perceptions and also because they wanted to protect their prices.

They didn't want to sell through a bulk wholesaler both because of like lowbrow perceptions and also because they wanted to protect their prices.

Nobody likes the feeling of flying and realizing the person in the seat next to them on the airplane paid $100 less for their seat, right?

Nobody likes the feeling of flying and realizing the person in the seat next to them on the airplane paid $100 less for their seat, right?

So a lot of wineries for years didn't.

So a lot of wineries for years didn't.

But now that they're really being squeezed by these shifting drinking tastes and this oversupply, a lot of winemakers –

But now that they're really being squeezed by these shifting drinking tastes and this oversupply, a lot of winemakers –

are now actually calling Costco back.

are now actually calling Costco back.

And so Costco now has its pick.

And so Costco now has its pick.

You know, they're hearing from a lot of the top French chateaus who want their wines to be sold under Kirkland's signature.

You know, they're hearing from a lot of the top French chateaus who want their wines to be sold under Kirkland's signature.