Georgia Wells

And then many, many smaller winemakers are now selling their bottles to the local Costco's.

And then many, many smaller winemakers are now selling their bottles to the local Costco's.

A hundred percent, yes.

A hundred percent, yes.

Yes, and that's also one way they're able to tell winemakers that they don't believe their cheap prices will disrupt the market or disrupt the pricing too much because what they're hoping is this feeling of you've got to buy it now.

Yes, and that's also one way they're able to tell winemakers that they don't believe their cheap prices will disrupt the market or disrupt the pricing too much because what they're hoping is this feeling of you've got to buy it now.

You don't know if you'll be able to find it again in the future.

You don't know if you'll be able to find it again in the future.

It means that Costco can't be your go-to to buy a certain wine from a certain winemaker.

It means that Costco can't be your go-to to buy a certain wine from a certain winemaker.

You might have to make the trek if you can't find it there again, but you also might just see what you find next time.

You might have to make the trek if you can't find it there again, but you also might just see what you find next time.

So I drove up to the Costco to talk to customers.

So I drove up to the Costco to talk to customers.

I'm frankly not a huge wine drinker myself, but I spoke with customers who were really quite excited.

I'm frankly not a huge wine drinker myself, but I spoke with customers who were really quite excited.

One woman was saying how, you know, the famous rotisserie chicken there is for some people.

One woman was saying how, you know, the famous rotisserie chicken there is for some people.

Well, for her, it's the wine section.

Well, for her, it's the wine section.