Georgie Frost

I was at the Consumer Goods Forum big event in Amsterdam last year and one of the stands was sort of advertising this digital pricing.

And look, one thing that drives me nuts as someone that travels a lot is there is no price.

predictability around, except when you travel during school time.

Right, I'll give you that.

It's predictability.

Prices are going to be really high.

But you can't guarantee, you can't budget, you can't work out.

But there is something different about going around a supermarket, for example, and prices changing through the day.

Food is an essential.

We need to buy it.

The idea of dynamic pricing, I think, is quite despicable, that you would change prices through the day for something that people need to buy.

Because if you're at the wrong time of the day, you're stuffed.

I think it's awful.

quite all right then finally you never asked but we're going to tell you anyway how much is your home actually worth per sheet of a4 paper zoopla has crunched the numbers helen i read this article a couple of times and i have to say i'm still a bit confused um what why

Try and work it out.

Well, that's the thing, because it was like £193.

And then I was, how much is a square foot?

Is a square foot an A4 size of paper?

It was, I was just a bit confused.

So it's quite similar to a square foot.