Georgie Frost

Anyway, what's the latest just quickly, Helen, from the Foreign Office about travelling?

Brilliant.

Well done, Helen, for getting that money back.

But bad for a podo that you had to get involved.

Right.

Anyone listening to this pod will be well aware of the supermarket tactics to make you part with more of your cash.

We've discussed many of these deals that aren't really deals.

Shelf placement, bakery smells, confusing unit pricing.

But cows mooing in the milk aisle.

Not only is this a new one on me, I'm not entirely convinced it's going to make me want to buy milk.

Just because I don't really want to think about that and where it came from.

But anyway, your man Toby Warne has been speaking to the experts about the fresh tactics we could be bombarded with in coming years.

But what, Simon Lambert, has he uncovered?

Just a reminder that psychology is very theoretical.

And just because you have a positive feeling doesn't mean you want to spend more.

Some people may get a positive feeling from not spending more.

But either way, what this all highlights to me is, and dare I say it, Simon, a wee bit of desperation.

Is that fair?

Or is this just a great article from Toby looking at things that could happen?

Or are supermarkets really trying to think, oh my word, how on earth can we get people to spend more money?