Gerard Adams

So if we were able to get that, if we were able to get like a Fiat, you know, here and for the day we were able to pack it in and kind of create a small, a small movie of, you know, how many,

how many young people around college were able to get into this Fiat and go on a road trip to go somewhere.

We were gonna do this whole video of them going to a party.

Native advertising is basically writing content that will resonate with an audience and not making it full of ads.

So what was the headline for that article for Fiat?

Oh man, I would have to go back.

That was four years ago.

Um, I have to, I would have to double check.

Yeah, it's mostly for, it's both, but it's more for branding more than anything.

And we go by how much it's shared, the content, right?

So we aim to make sure that something is getting shared, you know, tens of thousands of shares through Facebook and other social platforms.

But we've had native campaigns.

that have gotten millions.

Most recently we've done some campaigns for T-Mobile, but we've actually run a whole series, video series, and each one of those videos, a lot of them have gotten millions of shares.

So what does T-Mobile pay you for something like that?

Um, so for, again, something in regards to how much they paid, I would have to get, uh, I would have to get permission to be able to disclose that.

Yeah.

I mean, these are big campaigns.

Um, definitely, these are definitely campaigns that are close, if not close to six figures, six figures.

Yeah, so that was a smaller deal.