SaaS Interviews with CEOs, Startups, Founders
0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
06 Apr 2016
Chapter 1: How did Gerard Adams make his first million by 24?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 2: What is the revenue model of Elite Daily?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.
Chapter 3: How did Elite Daily achieve 80 million unique visitors?
He's binging on the show. For your chance to win $100 every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word NATHAN to 33444 to prove that you did it. Coming up tomorrow morning, Top Tribe, you're going to hear from Matt Schaub. He has really $172,000 in debt. and is now doing 2.5 million per year with his painting company.
Chapter 4: What strategies did Elite Daily use for writer compensation?
He's also a father of two. Okay, Top Drive, good morning, good morning this morning. I think you're really gonna enjoy our guest. His name is Gerard Adams, and look, his main focus is to inspire other millennials to leverage their passions for success and create the lifestyle they dream of.
Chapter 5: How did Elite Daily use native advertising effectively?
Gerard became a self-made millionaire at 24, but not without overcoming loads of obstacles, fear, and self-doubt. He's also one of the co-founders of one of the top websites out there when it comes to content in EliteDaily.com. Gerard, are you ready to take us to the top? Hell yeah. Let's do this. Let's do this. Okay. So first things first, I said self-made millionaire by 24.
So everyone's wondering one, how old are you now? And two, how'd you make your first million?
Chapter 6: What lessons did Gerard learn from his first Fiat deal?
So I just turned 31, and I'm on the end of the cusp of the millennial generation, I guess you can say, although I do believe millennials is more of a mindset than anything. And I made my first million building a business that ended up becoming an agency to help market small cap publicly traded companies.
And I helped do a lot of PR and IR and online marketing for small cap companies for the first six years of my career.
And so was that literally like you just got so many people paying you a monthly retainer for your PR services eventually that added up to a million bucks?
Correct. I actually got up to $10 million a year in revenue with like a small team of like five of us by the time I was 24.
Well, and was that $10 million in revenue? Did that include any ad spend that you were managing?
Ad spend would be a lot more than that.
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Chapter 7: How did Gerard build traffic to Elite Daily initially?
That was actually basically based off of retainers.
Okay, great. Well, let's jump into what you're focused on now, which I believe is Elite Daily. Is that right? Correct.
Chapter 8: What advice does Gerard have for aspiring content creators?
Okay, so what's Elite Daily do and how do you guys make money from it?
So Elite Daily is an online publication known as the voice of Generation Y. It's known as the Huffington Post for Gen Y. It's an online publication focused on millennials hitting every vertical from business, entertainment, humor, health, dating, and many other verticals. And we make money basically from advertisers that want to get in front of our demographic.
So in December or in January of 2016, how much revenue did you guys make from advertisers?
I'm not able to disclose that only because we just, we got acquired by the daily mail. So I would have to, I probably would have to get a, get permission from them.
Why don't you, why don't you give us a range? Give us a, just so we can get a sense of size. I mean, are you small or big or what? It would be around 20 million. Okay. So 20 million per month.
Uh, no, for the year, I would say for 2015 for 2015. Yeah.
Okay. And how does that typically work? I mean, is this, is this, are you just basically plugged into Google and you're serving display ads or what?
Correct. We were doing display ads as well as native. We really wanted to become more of a native agency and have more of a creative agency within our company. We believed that would resonate more with our audience.
Okay, so give me an example of that. People don't know what you mean when you say native stuff and you kind of build that into your content. Tell me the story of an article where you did something native.
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