Gerard Adams

So I just turned 31, and I'm on the end of the cusp of the millennial generation, I guess you can say, although I do believe millennials is more of a mindset than anything.

And I made my first million building a business that ended up becoming an agency to help market

small cap publicly traded companies.

And I helped do a lot of PR and IR and online marketing for small cap companies for the first six years of my career.

Correct.

I actually got up to $10 million a year in revenue with like a small team of like five of us by the time I was 24.

Ad spend would be a lot more than that.

That was actually basically based off of retainers.

So Elite Daily is an online publication known as the voice of Generation Y. It's known as the Huffington Post for Gen Y. It's an online publication focused on millennials hitting every vertical from business, entertainment, humor, health, dating, and many other verticals.

And we make money basically from advertisers that want to get in front of our demographic.

I'm not able to disclose that only because we just, we got acquired by the daily mail.

So I would have to, I probably would have to get a, get permission from them.

Uh, no, for the year, I would say for 2015 for 2015.

Yeah.

Correct.

We were doing display ads as well as native.

We really wanted to become more of a native agency and have more of a creative agency within our company.

We believed that would resonate more with our audience.

um sure so i'll kind of let me think of uh let me see like one of our first ones was actually pretty funny in it was it was our one of our first ever deals native deals that we tried that we were going after was a deal with fiat

And instead of just running Fiat ads around the website on banner ads, what we said was, Hey, how can we, we know what will resonate with our audience more.