Gerard Adams

Okay.

No, I mean, we used WordPress, um, that went to, you know, just a hard capital of, uh, initially getting some equipment, um, getting the website up and going and then, you know, getting, uh, paying for content, you know, how, you know, creating an incentive to help us get, we, we, we can only us three, um, we're only able to write, you know, so much.

And we noticed that we really wanted to get to about 80 articles per day.

You know, we, if for us it was just getting, you know, getting a lot of content out there, you know, to, to spread out the amount of virality that we can get across the board.

Um, this was a number that we just over time analyzed, um, and worked for us.

I mean, it definitely, it definitely helped.

Right.

It was, if we, we knew if we got out that kind of volume, we also had a lot more data, um, for us to be able to analyze.

Um, but it also spread out, you know, to hedge that we would get a lot more traffic to the site.

Yeah.

Again, I, you know, can't get too definitive.

You know, the number one reason, the number one way we were incentivized from the early on since we bootstrapped was building a culture.

So it was like.

I'm just saying we weren't, you know, we couldn't compete with paying them as if we were Buzzfeed.

My point is that we had to kind of balance the amount that we were paying, you know, with the fact that we were sending them swag, we were inviting them to the office, we were throwing events and they were able to come to that.

We were, we were allowing them to be able to, to be, have their own voice on the site.

We didn't have no filter.

Like we really let them to be able to, to, you know, to write the way that they wanted to write.

I can't talk about, I mean, I don't know.

I mean, all I know is they've raised hundreds of millions of dollars and, you know, they have a lot more resources than we do.