Gerard Cole

So I worked on this film with a close friend of mine and producer named Gerard Cole. He works here at The Wall Street Journal, and he's a seasoned audio and video journalist who just really has become obsessed with testing and playing with AI video tools. We started on this project probably at the end of March. I sort of challenged Gerard. I said, hey, we'll make a film.

So I worked on this film with a close friend of mine and producer named Gerard Cole. He works here at The Wall Street Journal, and he's a seasoned audio and video journalist who just really has become obsessed with testing and playing with AI video tools. We started on this project probably at the end of March. I sort of challenged Gerard. I said, hey, we'll make a film.

So I worked on this film with a close friend of mine and producer named Gerard Cole. He works here at The Wall Street Journal, and he's a seasoned audio and video journalist who just really has become obsessed with testing and playing with AI video tools. We started on this project probably at the end of March. I sort of challenged Gerard. I said, hey, we'll make a film.

I think we should try to make something that's like a real film. We come to this place for magic.

I think we should try to make something that's like a real film. We come to this place for magic.

I think we should try to make something that's like a real film. We come to this place for magic.

I mean, like a two minute short film. It's not Spielberg here. And what was so crazy about it is that every week there would be new tools that would come out. The companies keep getting in touch and saying, well, actually, we have a new update next week. So you might want to hold off on publishing that video or you might want to hold off because we have a new tool that you can test.

I mean, like a two minute short film. It's not Spielberg here. And what was so crazy about it is that every week there would be new tools that would come out. The companies keep getting in touch and saying, well, actually, we have a new update next week. So you might want to hold off on publishing that video or you might want to hold off because we have a new tool that you can test.

I mean, like a two minute short film. It's not Spielberg here. And what was so crazy about it is that every week there would be new tools that would come out. The companies keep getting in touch and saying, well, actually, we have a new update next week. So you might want to hold off on publishing that video or you might want to hold off because we have a new tool that you can test.

And so in May, Google announced VO3, which is their third version of their video model. They also announced a new tool called Flow, which makes it easier to edit with AI video.

And so in May, Google announced VO3, which is their third version of their video model. They also announced a new tool called Flow, which makes it easier to edit with AI video.

And so in May, Google announced VO3, which is their third version of their video model. They also announced a new tool called Flow, which makes it easier to edit with AI video.

And so we kind of had to like uproot the project a little bit to get this going, but this stuff is moving so fast that every night we'd go to sleep, we'd wake up in the morning and there'd be new AI video tool that we thought we should try. The one that has gotten a ton of buzz over the last couple of weeks is Google VO. And this is from Google, this is VO3.

And so we kind of had to like uproot the project a little bit to get this going, but this stuff is moving so fast that every night we'd go to sleep, we'd wake up in the morning and there'd be new AI video tool that we thought we should try. The one that has gotten a ton of buzz over the last couple of weeks is Google VO. And this is from Google, this is VO3.

And so we kind of had to like uproot the project a little bit to get this going, but this stuff is moving so fast that every night we'd go to sleep, we'd wake up in the morning and there'd be new AI video tool that we thought we should try. The one that has gotten a ton of buzz over the last couple of weeks is Google VO. And this is from Google, this is VO3.

What they did here with VO3 is they just created a new model that really blew people away. Previously with AI video, not only did you kind of have some weird wonkiness to some of the visuals and maybe things didn't look as realistic, but also there was no audio to them. And now with VO3, you can put in a prompt. You can say, a woman working out alongside a robot. And now with VO3, you have audio.

What they did here with VO3 is they just created a new model that really blew people away. Previously with AI video, not only did you kind of have some weird wonkiness to some of the visuals and maybe things didn't look as realistic, but also there was no audio to them. And now with VO3, you can put in a prompt. You can say, a woman working out alongside a robot. And now with VO3, you have audio.

What they did here with VO3 is they just created a new model that really blew people away. Previously with AI video, not only did you kind of have some weird wonkiness to some of the visuals and maybe things didn't look as realistic, but also there was no audio to them. And now with VO3, you can put in a prompt. You can say, a woman working out alongside a robot. And now with VO3, you have audio.

When I see the woman boxing with a robot, you hear grunting. You hear sounds of the robot's mechanics. You hear punching sounds. You hear all kinds of audio to make the scene come to life.

When I see the woman boxing with a robot, you hear grunting. You hear sounds of the robot's mechanics. You hear punching sounds. You hear all kinds of audio to make the scene come to life.