AI Video Killed the Video Star
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What is Google VO3 and how does it work?
A few weeks ago, Google dropped VO3, generative AI video, but now with generative AI sound to go with it. This is video from VO3.
What do you think about the idea that we're just a bunch of prompts?
If I'm generated from a prompt, how come I don't have six fingers?
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What challenges do filmmakers face with AI video?
This is an artificial intelligence version of Drake and UL is named toe to the X player.
Joanna Stern is a personal technology columnist at The Wall Street Journal. She is not a filmmaker, but that didn't stop her from trying to harness all the latest AI tools to make a short film.
So I worked on this film with a close friend of mine and producer named Gerard Cole. He works here at The Wall Street Journal, and he's a seasoned audio and video journalist who just really has become obsessed with testing and playing with AI video tools. We started on this project probably at the end of March. I sort of challenged Gerard. I said, hey, we'll make a film. I think we should try to make something that's like a real film. We come to this place for magic.
I'm going to make him an offer.
I mean, like a two minute short film. It's not Spielberg here. And what was so crazy about it is that every week there would be new tools that would come out. The companies keep getting in touch and saying, well, actually, we have a new update next week. So you might want to hold off on publishing that video or you might want to hold off because we have a new tool that you can test. And so in May, Google announced VO3, which is their third version of their video model. They also announced a new tool called Flow, which makes it easier to edit with AI video. And so we kind of had to like uproot the project a little bit to get this going, but this stuff is moving so fast that every night we'd go to sleep, we'd wake up in the morning and there'd be new AI video tool that we thought we should try. The one that has gotten a ton of buzz over the last couple of weeks is Google VO. And this is from Google, this is VO3.
What they did here with VO3 is they just created a new model that really blew people away. Previously with AI video, not only did you kind of have some weird wonkiness to some of the visuals and maybe things didn't look as realistic, but also there was no audio to them. And now with VO3, you can put in a prompt. You can say, a woman working out alongside a robot. And now with VO3, you have audio.
Go for the burn, sweat.
When I see the woman boxing with a robot, you hear grunting. You hear sounds of the robot's mechanics. You hear punching sounds. You hear all kinds of audio to make the scene come to life.
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Chapters
6 chapters
1
What is Google VO3 and how does it work?
0:00–2:16
2
What challenges do filmmakers face with AI video?
2:16–10:15
3
How do audiences react to AI-generated videos?
10:15–13:02
4
Can AI be trusted in filmmaking and content creation?
13:02–14:41
5
What is the future of AI in Hollywood?
14:41–18:45
6
How does AI democratize video production?
18:45–28:38