Gianluca Ruggiero

Hi, how you doing, everybody?

So basically, we are a data as a service platform that provides our customers with a full cycle product strategy management.

So from product innovation to assortment optimization, all the way down to category management,

and everything that basically revolves around product.

Our typical customer is large CPG companies like Procter & Gamble, Nestle, that kind of companies.

It's a subscription on a yearly basis.

The average price of our services goal is defined by the category that we analyze.

So for example, in the case of cosmetics, you can assume like, for example, facial moisturizers is one category, facial cleansers is another category.

And the price goes between $100,000 and $150,000.

It's actually not very much based on... It's based on how many retailers, for example, we have to analyze for customers, depending, to your point, a bit about the extensions of the category in terms of SKU that needs to be monitored.

Because we take a census of the categories that we analyze.

So in our database, there is always...

Every single SKU is included, but depending on how many SKUs the customer wants to monitor, of course, the price varies.

And yeah, to a minor extent, also the number of seats.

Okay.

We have currently nine, well, no, eight customers paying.

We are currently at one because we are, it's funny, when we started in 2019, we were pricing a bit lower, actually much lower.

As we grew, we extended the pricing because we noticed that the problem that we were solving was much bigger than the price we had.

So we started at a typical, more normal SaaS price, and then we grew, basically.

Well, one year ago was actually a house.