Gianluca Ruggiero

So it was $40,000.

It's a bit less actually than a house.

Totally bootstrapped.

Um, yeah, that's, uh, um, I mean, uh, across of course, uh, many, many, uh, mistakes along the road, but, uh, what we are doing is basically reaching out to them with cold emails and cold messages, uh, not very sophisticated strategy, honestly.

And, uh, just with our story, with our use cases, uh, and, uh,

And, you know, we were lucky enough to strike from the get-go big customer prior contracts like Procter & Gamble, which has been... How did you land... Everyone would love to land Procter & Gamble as their first customer.

Yeah.

So actually, these large companies, since a few years ago, since actually five years ago, they have people in the company who are...

uh basically tasked with finding startups which can up their game and we were lucky we actually reached out with a very basic and very actually bad cold email i must say which was not very sophisticated but somehow it struck a chord into what they were looking for which was new signals for uh you know to to find alpha in product for product innovation

And the way we actually got the contract was that the guy told us an impossible – gave us an impossible task.

He basically asked to analyze a very difficult category out of China.

They were getting crazy about that.

They couldn't find value.

He was basically kind of saying, okay, you – He challenged you and you delivered.

He challenged us big time.

We came back with the answer.

That was the wow moment.

And then he said, okay, so definitely.

We have proprietary data, which are basically a transformation of public data.

What we do is we take e-commerce data, like everything that you find on e-commerce retailer that is public, and we have an artificial intelligence, a true artificial intelligence that we developed.