Gil Allouche
👤 SpeakerAppearances Over Time
Podcast Appearances
This tactic, we've been using it maybe for four years now.
It hasn't been exhausted.
All of my customers use it.
It hasn't been exhausted.
The arbitrage is not there.
You can't get it for really cheap anymore, because many people know about it.
But this works.
weeks, maybe two weeks of executing this campaign, you would be able to start seeing a flow of demo requests.
As simple as that.
It's not rocket science.
The steps are here.
You can determine exactly which buyer, which influencer, which message you want to get them.
You pay for the email.
You pay for the targeting.
You also pay usually for some sort of a value add where it's a gift card or an audit or whatever it is that you want.
In return, you get a shot in selling to your prospect.
And even if you don't sell, at the very least, you get the objections, and you can learn and iterate.
Next one, close loss campaign.
This didn't used to be nicely packaged in a slide like that.
But they started using this tactic many years ago.