Gil Allouche
👤 SpeakerAppearances Over Time
Podcast Appearances
How does it go?
So most companies invest advertising and marketing money in the entire funnel.
Everything from what is this category about?
What problem are we solving?
Who is the best vendor?
What are the features?
Why is our pricing the best?
This is cool.
If you have the money to do it, that's amazing.
If you don't, we didn't.
We said, hey, we're going to focus on one area only.
When they get to the place where they're already qualified, they already know they want to purchase something.
And they're just comparing vendors, comparing features based on the problems that they have.
I want them to know about us.
In fact, when they do the comparison, I want to be the one that gives them the comparison guide.
And so what did we do?
First thing is,
review sites.
Just like there is Yelp for a consumer, there is G2, there is Trust Radius, and a bunch of other websites to help consumers of SaaS determine which vendor they should go with.
This exists.