Gil Allouche
👤 SpeakerAppearances Over Time
Podcast Appearances
We started paying.
The biggest check I paid was for G2.
I paid them
for two things.
One, to have lots of reviews so that our profile looks good.
Our customers loved us.
I wanted to make sure it's very public.
So we had one of the best G2 profiles.
If you go there, you're already half in.
The second one is, how do I know that the deal is being cooked?
If my competitor is talking, he's not telling me, hey,
to this prospect, you should join in.
I need to figure out that the deals are in the making.
So I purchased the buyer intent signal.
It's a very fancy name to pay for a web log data.
G2 would send me their web log data.
It's like a bunch of IPs and URLs.
And what I did with that is reverse IP,
So I understand which company it is, which location it is.
I know who is my customer.