Gil Allouche

So I will go and find the contacts of that customer.

And I would start bombarding them with emails and ads to tell them, hey, I think you're in a buying cycle for this particular product.

Here's a comparison guide.

It's a generic comparison.

It's objective comparison guide.

And the comparison guide was not created by us.

It was created by G2.

So there is credibility to it.

But as the vendor, I can determine which features I'm sorting the guide by.

And I can sort it by the features that I'm best at.

For example, we're best at ROI, the best vendor in our category.

And so I would go and sort the buyer guide based on this feature.

And with the customer, if they care about ROI or ease of implementation or customer service, boom, we come up first.

Even if you don't come up first, it's still worthwhile to do it, because if you're in the top three or top four, it's very likely that the person is going to give you a shot.

They're going to give you half an hour on the phone to maybe convince them.

Even if they use it as a negotiating tactic, they're going to give you the time of day to at least compare you to someone else.

So person, guys.

from review sites.

You don't brand it.

Don't brand it with your logo.